Brand

Butler Wood Asado rub.

The Butler Wood Asado rub is a salt, spice and garlic blend built to work as a dry rub or, mixed with warm water, as an Argentine-style salmuera brine on beef, pork, poultry, fish, wild game and vegetables. Pinecraft Outdoor Kitchens carries it alongside the rest of its Butler Wood lineup.

What is Butler Wood Asado All-Purpose Rub made for? Butler Wood built its name on cooking wood out of Texas, and the seasoning line grew out of the same idea: give a home cook or a caterer one product that works across whatever protein is on the table that day, instead of a cabinet full of single-purpose spice jars.

The Asado All-Purpose Rub is made of salt, spices and garlic, kept simple on purpose so it reads more like a base seasoning than a heavily flavored specialty blend. It can be used as a dry rub or mixed with warm water into a salmuera-style brine, a method borrowed from Argentine asado cooking where the seasoned brine gets basted onto meat as it cooks over open flame rather than applied once before grilling. That dual use is why the label suggests it on beef, pork, poultry, fish, wild game and vegetables rather than pointing it at one cut of meat.

Butler Wood also sells cooking wood species such as post oak, pecan, hickory, mesquite, apple and cherry, which is the part of the brand most barbecue shops know it for. The rub is a smaller piece of the same catalog, aimed at the same customer who already trusts the company to get wood right: someone who wants a seasoning that will not fight with the smoke flavor from a good post oak fire or a pecan-fed pit.

Pinecraft carries the Butler Wood Asado All-Purpose Rub on its shelves. It sits well next to a new smoker purchase or a stack of cooking wood, since a customer building out a full setup can pick up the wood, the cooker and a seasoning that will not compete with either. Ask about the line at the Sarasota showroom, or call ahead if a particular size or case count is needed for a catering job. When that setup includes a built-in kitchen, licensed contractors we work with install it once the equipment list, wood and seasonings included, is settled.